Free Seller Strategy Document
The Pre-Listing Audit
Before you pick a listing agent, get the diligence a listing agent should do before asking you to sign. Written, specific to your unit and your building, delivered within 48 hours. Free, and yours to keep.
What's in the Audit
Everything a Good Listing Agent Should Know Before Saying a Price
This is not a Zestimate screenshot. It is the same pre-listing analysis I run on every condo I take on, compressed into a written document you can keep.
Realistic Price Band
Current comparable sales inside and outside your building, layered with velocity data and condition adjustments. You get a real price range, not a generic Zestimate.
HOA Health Review
Resale certificate analysis for reserve fund health, recent maintenance history, and any special assessment risk. Buyers and their agents diligence this. Sellers should do it first.
Buyer Pool Assessment
Who actually buys at your building? Investors vs. owner-occupants, local vs. out-of-state, the feeder markets you should target. Buyer pool depth is the biggest lever in final sale price.
Positioning Recommendation
On-market vs. confidential representation, timing considerations, and the story your listing should tell. Positioning happens before promotion, and most sellers skip this step.
Objection Map
The top 3 to 5 objections buyers and buyer agents will raise about your unit, and the pre-emptive answers that neutralize them. Prepared sellers lose less in negotiation.
Net Proceeds Estimate
Excise tax, commission structure, HOA transfer fees, Seattle-specific seller costs. A clear estimate of what you actually walk away with at closing, not a gross price.
How It Works
Three Steps, 48 Hours, Zero Pressure
Submit Your Details
Building, unit number, timeline, and any questions specific to your situation. Takes 3 minutes.
Jeff Runs the Analysis
Resale certificate review, comp analysis, buyer pool research, positioning options. Takes 24 to 48 hours.
Written Document Delivered
You get the full audit PDF emailed to you. Optional 20-minute walkthrough call if you have questions. You keep the document either way.
Why is this free?
Because sellers who see the full analysis tend to list with me. And sellers who do not list with me still get a real, useful document. Both outcomes are fine. There is no bait-and-switch on the other side of this form.
Request Your Audit
Tell Me About Your Unit
FAQ
Common Questions
Is this really free? What's the catch?
Yes, truly free. No obligation to list with me. The audit is valuable on its own, and you are welcome to take the document, share it with a family attorney or a different agent, and make the decision that is right for you. My bet is that sellers who see a real analysis tend to want to work with the person who did it. The math works in my favor over the long run.
How is this different from a Zestimate or Redfin Estimate?
Zestimate and Redfin Estimate are automated algorithms that do not account for your specific unit condition, your floor, your view, your HOA trajectory, the rental policy nuances, or the current buyer pool depth. They are useful starting points. They are not a pricing strategy. The Pre-Listing Audit is.
What if my building is not on the dropdown list?
Select "Not listed above" and include the address in the notes field. I profile 205+ Seattle and Eastside condo buildings, but if yours is not in the public database yet, I will still run the audit. It may just take a day or two longer.
What if I am more than 6 months out from selling?
Even better. The most common expensive mistake I see is sellers who decided on a listing strategy in the last 30 days before listing. Getting this analysis 6 to 12 months ahead gives you time to address HOA issues, complete strategic renovations, and time the listing for peak buyer velocity in your building.
Is there a call required?
No. You can stay fully async if you prefer. The document is self-contained. An optional 20-minute call is offered at the end in case you want to walk through it, but most sellers skip it.
Jeff Reynolds
Seattle Condo Specialist · Compass Real Estate · 20+ Years
Jeff Reynolds has spent 20+ years exclusively focused on Seattle's condo market, closing 500+ transactions and personally profiling 202+ buildings. His building-level expertise, grounded in HOA financials, reserve fund health, construction quality, and resale performance, is the foundation of every recommendation on this site. Have a question about Seattle condo seller?