Luxury Case Study
The Entire 24th Floor of Madison Tower
Hotel 1000 · Downtown Seattle · Two Penthouses
Asked to sell the entire top floor, Jeff strategically separated two penthouses into individual sales and delivered record-breaking pricing that the next agent could not match five years later.
The Strategic Decision
Why Jeff Separated Them
The seller originally listed the entire 24th floor as a single $11 million offering. Jeff's assessment was different: the buyer pool for an $11M combined package was extremely limited, but the market for individual penthouses in the $4-5M range was real and active. By separating the two units, Jeff expanded the buyer pool, created competitive dynamics between each sale, and ultimately delivered $9.6M in combined proceeds with faster closings.
The Record Breaker
An elegant 2-bedroom, 2.25-bath penthouse with over 3,000 square feet, 4 fireplaces, and 4 view decks. Panoramic views of Puget Sound and the downtown Seattle skyline through floor-to-ceiling windows. Every detail thoughtfully designed for someone who expects the best of everything, backed by the full services of a 5-star hotel.
Jeff sold this unit for $4,695,736 at $1,555.91 per square foot, a record-breaking price for downtown Seattle at the time. Both sales ranked in the top 5 highest-priced condos ever sold downtown.
Unit 2400: Dining room at sunset with views of the Great Wheel and Puget Sound
The Proof Is in the Numbers
Same Unit. Different Agent. $1.25M Less.
The agent you choose is not a commodity. It is the single largest variable in your outcome.
The West-Facing Estate
The west-facing penthouse offered 3,740 square feet of extraordinarily designed living space. 2 bedrooms, 3 bathrooms, plus a den. Breathtaking panoramic views of Elliott Bay, the Olympic Mountains, and the Seattle cityscape. An urban estate designed for someone who entertains at the highest level.
Jeff sold this unit for $4,900,000 to an all-cash buyer, at a time when the median condo sale price in Seattle was below $500,000. That is nearly 10x the market median.
Unit 2401: 3,740 sqft of open living with panoramic Elliott Bay views
Dining room with harbor and mountain views
Chef's kitchen with dramatic stone island
The Lifestyle
Five-Star Hotel Living
Madison Tower shares its top floors with the Loews Hotel 1000, giving residents access to world-class amenities that no standalone condo building can match.
The penthouse floor glows above downtown Seattle at twilight
The Results
Two Penthouses. $9.6 Million. Top 5 All-Time.
The Takeaway
Your Agent Is Not a Commodity
The difference between Jeff's result and the next agent's result on the exact same unit was $1,245,736. Same building. Same floor. Same views. Same square footage.
The only variable that changed was the agent. Pricing strategy, positioning, marketing execution, and negotiation are not interchangeable. They are the single largest factor in your outcome. That is what you are hiring when you hire Jeff Reynolds.
Luxury Advisory
What Could the Right Agent Mean for Your Sale?
The data speaks for itself. Jeff brings 20+ years of building-level expertise, strategic pricing that sets records, and the marketing infrastructure to reach the right buyer at the right price. Start with a confidential conversation.