Case Study
910 Lenora St #S610
South Lake Union, Seattle · 2200 Westlake
A veteran seller needed an agent who could match the quality of his unit with the quality of the marketing. Jeff delivered a curated strategy and an Instagram virality campaign that generated multiple offers in under a week.
Market Context
How This Sale Compared to the Market
The Property
Contemporary Living at 2200 Westlake
This spacious 2-bedroom, 2-bath condo in the heart of South Lake Union offered the kind of lifestyle buyers dream about. Floor-to-ceiling windows framing views of the Space Needle and the surrounding SLU skyline. An open layout flooded with natural light. An island kitchen with stainless appliances, beautiful granite countertops, and ample cabinet space. A primary bedroom that doubles as a luxurious retreat, with a large walk-in closet and stunning views.
The building itself delivers world-class amenities: a fully equipped gym, private theatre, rooftop terrace, concierge service, and spa. The seller, a veteran of the real estate process, knew exactly what he wanted: an agent who could match the quality of his unit with the quality of the marketing. Jeff earned that trust and delivered results that exceeded even the seller's high expectations.
Floor-to-ceiling windows capture the SLU skyline at twilight
Open floor plan with fireplace, hardwood floors, and city views
The unit glows through floor-to-ceiling glass at twilight
The Strategy
Curated Marketing Meets Instagram Virality
Jeff deployed the same curated, high-touch marketing plan that defines every one of his seller engagements, but with an added dimension: a deliberate Instagram media strategy designed to generate virality and drive visibility far beyond the MLS.
Instagram as a Virality Engine
Instead of treating social media as a checklist, Jeff used Instagram as the primary stage for this listing. Content was crafted to feel like a feature story, not a sales pitch. Short-form video optimized for reach and shareability. The result: organic visibility that reached buyers and their agents well beyond traditional channels.
Elevated Visual Storytelling
Editorial-level photography captured the unit at its best, including twilight shots that showcased the floor-to-ceiling glass and warm interior glow against the SLU skyline. Every image was designed to sell emotion and lifestyle, not just square footage.
Strategic Pricing That Created Urgency
Priced at $899,950, the unit was positioned to generate immediate interest and multiple offers. Jeff's pricing was anchored to positioning and market psychology, not just comparable sales. The strategy worked: multiple offers arrived within the first week, driving the final sale price to $915,000.
Direct Buyer Outreach
Before launch, Jeff identified likely buyers and conducted one-to-one outreach to agents with qualified clients. Leveraging relocation channels and private networks ensured the listing reached serious buyers from day one.
The Result
Multiple Offers. Over Asking. Six Days.
Work with Jeff
Thinking About Selling Your Seattle Condo?
Every building has a different market. Every unit has a different story. Jeff will give you an honest assessment of your position, a realistic price range, and a strategy built around your specific property.